Samsung Electronics is seeking to boost its share of the Chinese smartphone market as it launches 5g networks in China, Samsung officials said on Sunday.

On October 18, Samsung opened a flagship store on Nanjing East Road, a famous pedestrian street in Shanghai, with its latest smartphones, tablet computers and smart watches. With an area of 800 square meters, it has become the largest Samsung store in China.

On November 1, China's three major operators officially launched 5g commercial services in Beijing, Shanghai, Guangzhou and other major cities, and planned to expand the network to more than 50 cities by the end of the year.
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Choi Nam gon, an analyst at Yuanta securities in South Korea, said: "the wireless service users of China's three major telecom companies have reached 1.2 billion, 24 times that of South Korea. But between 2014 and 2018, the average annual growth rate of these companies declined due to increased competition and government regulation. This means that they are now facing an increasing demand for 5g services. "
This situation will also be a suitable opportunity for Samsung to recover its declining share in China's smartphone market. Currently, there are few equipment manufacturers in the world capable of manufacturing and selling 5g network, and Samsung is one of them.
Samsung's smartphone business in China has been booming until 2013, with a market share of about 20%. But Samsung's share has been eroded by the rise of China's domestic manufacturer, huami ov. In the second quarter of this year, Samsung's share of China's smartphone market was only 0.7%, according to strategy analytics, a market tracker.
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"The opening of our largest flagship store reflects our determination to strengthen our presence in China's 5g market," said an official at Samsung Electronics. We also plan to increase the number of stores in other cities. " Meanwhile, the company plans to launch its foldable smartphone Galaxy fold in China on Friday.